About Us

SONGMICS HOME was officially established in 2010. We own 3 major product brands including SONGMICS for home furnishings, VASAGLE for stylish furniture, and Feandrea for pet supplies. With the mission of “Complete Your Dream Home”, we strive to provide global consumers with stylish and valuable furnishing products. Together with an efficient experience, we are enabling everyone to effortlessly create their dream homes.

To date, our products have successfully entered more than 70 countries and regions, including Europe, North and Central America, and Asia, serving over 20 million families worldwide.

1600

Global Employees

Countries

20 M

Families

330 K

+ ㎡

Global Warehouse

1070

Global Patents

Mission

Complete Your Dream Home

Vision

To be the global-leading online furnishings brand

Promise

To support everyone in building their dream home

Values

Customer-Centric

Centered around the needs and preferences of our users, we are dedicated to creating premium home products that strike a perfect balance between practicality and design aesthetics.

Dedicated and Efficient

We approach tasks with sincere dedication to accuracy and efficiency, always remaining result driven with the ultimate goal of problem-solving.

Honest and Trustworthy

We prioritize integrity in interactions with our customers, business partners, and colleagues, employing a logical and professional approach to ensure compliance and fairness.

Milestones

Now

Branding

2017

Product Focus

2010

Transition

2007

Inception

2024

Secured a Chinese invention patent for our self-developed TOOLLESS technology.

Won the GOOD DESIGN AWARD 2024 for our TOOLLESS furniture connectors.

Established our Vietnamese branch in Binh Duong.

Debuted as an official partner at the Maison&Objet Paris 2024.

Honored with the "Sustainability Award" by Amazon.

Launched on Amazon Australia and earned the Amazon "Peak Performance Award".

Recognized as the "Supplier of the Year" by Wayfair.

Recognized as the "Seller of the Year" by SHEIN.

2023

Made the initial public offering and listed on the Growth Enterprise Market (GEM) of the Shenzhen Stock Exchange in China.

Established our Mexican branch COWIT in Mexico City.

Debuted at Paris Design Week 2023 with the theme of "THIS IS US".

Officially launched our first modular cat wall furniture, the Clickat Collection.

Established our Australian branch SONGMICS AU in Melbourne.

2022

The product "Vitality Multifunctional Fitness Bench" firstly won the iF Design Award 2022.

VASAGLE was listed among the Google and Kantar BrandZ? Rising Stars of Chinese Brands 2022.

2021

Established our British branch FURNOLIC, and set up a self-operated overseas warehouse in Coventry.

The product "Growing Coat Tree" firstly won the Red Dot Design Award 2021.

2019

Established our new branch in Shenzhen, China.

2018

Introduced the furniture brand VASAGLE and the pet supply brand Feandrea.

2017

Established our Japanese branch ZIELJP in Osaka, marking our official entry into the Japanese market.

2014

Established our American branch AMEZIEL and set up a self-owned overseas warehouse in Los Angeles, making a significant move into the North American market.

2012

Introduced the home furnishings brand SONGMICS.

Opened our first official online shop on Amazon.

Established our German branch EUZIEL in Dusseldorf and set up our first self-owned overseas warehouse, initiating a global expansion of our warehouse network.

2010

SONGMICS HOME was officially established.

2008

Secured the first order in B2B trade.

2007

Forged the predecessor of SONGMICS HOME.

Awards

Partners

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